Fyffes Bananas and other tropical fruit has, traditionally, minimal packaging.
Quite rightly too, you can’t beat a banana for functionality!
But there is still a need to educate and stimulate the consumer.
Tasked with some given packaging structures, a visual language and architecture was born.
Just the bananas have an ever increasing
range of variants, broken down graphically as;
Organic.
Core range: Standard Fyffes Bananas
Provenance: Flavour through farmed location
Deliciously Different: For the discerning consumer
Best Of: Location with community focus
Baby Bananas: for Kids
Singles: to remind the snacking market
Exotics: which include Avocados, Melons, Plantations and Root vegetables, the list goes on....